Douglas T. McClure records series, 1951-1956.

ArchivalResource

Ford Motor Company. Continental Division. Douglas T. McClure records series, 1951-1956.

Douglas T. McClure records series, 1951-1956.

http://www.worldcat.org/oclc/58524026

The Douglas T. McClure records series is organized into eight subseries. The Dealer records subseries, 1953-1956 (2.4 cubic ft.) contains Continental automobile dealer status reports; intra-company communications and correspondence between Douglas T. McClure and district sales managers regarding Continental automobile dealers; information regarding the Lincoln-Mercury National Dealer Council in 1955 and the Lincoln-Mercury Merchandising Conference in 1953; dealer operations reports; statistical data on dealer sales and net profit; and a dealer study of current and potential Continental automobile dealers around the United States. The Engineering records subseries, 1951-1955 (1.2 cubic ft.), contains Continental Mark II designs prepared by various designers; design specifications of the Continental Model 60A, and an essay entitled Birth of the Continental by Edward Martin. The Market Research records subseries, 1951-1955 (2.8 cubic ft.), contains published surveys; estimates on Continental sales volume; photographs of Ford, Chrysler, and General Motors automobiles; transcripts and correspondence regarding personal interviews with prospective Continental buyers regarding automobile preferences. The Meeting records subseries, 1951-1956 (4.4 cubic ft. and 1 rolled item), contains agendas and meeting minutes of the Advertising Committee, Operating Committee, Product Committee, Sales Department, and the Vehicle Quality Committee; glass lantern slides of a presentation outline regarding advertising pricing and public relations activities of the Lincoln Division; meeting minutes documenting the creation of the Continental automobile; and merchandising proposals. The Production records subseries, 1955-1956 (3.2 cubic ft.), contains production records for the Continental Mark II Model 60A Sport Coupe. The Public Relations records subseries, 1953-1956 (15.4 cubic ft. and 2 volumes), contains correspondence regarding Continental public relations activities; and press packet artwork. The Sales records subseries, 1953-1956 (3.6 cubic ft.), contains statistical reports compiled by the Sales Planning and Analysis Section; correspondence between Douglas T. McClure and automobile dealers regarding early orders for Continental automobiles grouped alphabetically by sales district. The Subject Files subseries, 1953-1956 (8.4 cubic ft. and 1 oversize box), contains intra-company communications documenting the administrative operations of the Continental Division; budgets, correspondence, office forms, and chronological files documenting the development of the Continental Division; and lists of past and present owners of Continentals and other luxury automobiles.

41.4 cubic ft., 2 volumes, 1 oversize box, and 1 rolled item.

The Henry Ford, Benson Ford Research Center